It has been estimated that the average American views 3,000 advertisements per day. Of concern is the violent subtext in many of these ads. Sociologist Erving Goffman and Jean Kilbourne are pioneers in their field, evaluating the portrayal of women in print advertising and discussing its cultural impact.
After reading the article “Women as Sex Objects” and viewing “She’s Asking for It: Women as Victims”, you should have a deeper understanding of the violent imagery in advertising and its deleterious effects. In approximately 100-150 words, complete a journal assignment that answers the questions on one of the following themes:
- Dehumanization: How do ads turn a human being into an object for possession or consumption? How does dehumanization open the door for violence?
- Dismemberment: Advertisements featuring women often do not show the entire body. What message does the segmenting of the female form, with the primary focus on the torso, convey to the audience?
- Violence: How does the media glamorize violence? How do ads that feature women as victims impact our culture?
To complete this assignment, review the Journal Guidelines and Rubric document.