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As we read & discussed there are multiple theories regarding how persuasion works. I want you to focus in this discussion on the Elaboration Likelihood Model (O’Hair, 173/176). Watch all of the following video clips (a mix of different persuasive messages). Explain which clips are attempting to persuade using the central processing route, peripheral processing route, or if you think there may be a hybrid combination at work. Defend your position with examples from the clips. Tell us which clips you found more persuasive and why. In other words, were you more persuaded by the direct route, peripheral route, or if you think both were at play in how you were persuaded by the messages. Evaluate whether you were more likely to engage in central processing if the message seemed relevant, or if the designers of the message were focusing on accessing one route over another.

Remember to submit all three posts in order to earn up to 10 points.

Initial post due 11/12/21

2 Response posts due 11/14/21

Privacy on iPhone (Links to an external site.) (Links to an external site.)

(If you have difficulty accessing this clip, simply google privacy iPhone commercial. The Youtube link will appear. You may need to be signed into your YouTube account to view.)

Watch Video

Duration: 1:32
User: n/a – Added: 11/2/09

Watch Video

Duration: 8:10
User: n/a – Added: 10/4/12

(Links to an external site.)
Watch Video

Duration: 6:36
User: n/a – Added: 6/8/14 (Links to an external site.)

(Switching out the Closing Argument from A Time To Kill as students had difficulty accessing)

My Name Speech