Leadership, Culture, and Transition at Lululemon (Screen Text Version) 1 Note: This is not a stand-alone document. It must be accompanied by the multimedia case by the same title, which contains 17 videos with a total running time of 56 minutes. Please contact your instructor for more information. CHAPTER 1. Introduction It was late in the afternoon in May 2008 on a rare sunny day in Vancouver, British Columbia. Incoming Lululemon CEO Christine Day looked out at the Coast Mountain range from her office and, despite the blue skies, sensed a mammoth storm brewing.