Locate ethnocentrism. For twenty-four hour period, bearing in mind what sociologists mean by ethnocentrism, systematically record the places where you see or hear evidence of it. Document a subculture. For a twenty-four hour period, record the norms, values, sanctions, and argot evident in a subculture with which you are familiar. Study popular culture. For a twenty-four period, record whatever evidence of the dominant culture you see on the Internet or in literature, music, movies, theater, programs, and/or sporting events.