Marketing Plan Worksheets These worksheets will assist you in writing a formal marketing plan. Worksheets are a useful planning tool because they help to ensure that important information is not omitted from the marketing plan. Answering the questions on these worksheets will enable you to: Organize and structure the data and information you collect during the situation analysis. Use this information to better understand a firm's strengths and weaknesses, and to recognize the opportunities and threats that exist in the marketing environment. Develop goals and objectives that capitalize on strengths. Develop a marketing strategy that creates competitive advantages. Outline a plan for implementing the marketing strategy. These worksheets are available in electronic format on our text's website at http://ferrell.swlearning.com. By downloading these worksheets, you will be able to change the outline or add additional information that is relevant to your situation. Remember that there is no one best way to organize a marketing plan. We designed our outline to serve as a starting point and to be flexible enough to accommodate the unique characteristics of your situation.