Marketplace Situation Analysis (4 pages) Analyze the internal and external influences of the integrated marketing communications (IMC) of your Coke (soda) product. Analysis should include the following: Internal Analysis (10 points): Relative strengths and weaknesses of the brand, IMC and promotional organization and its capabilities, previous IMC and promotional programs, brand image External Analysis (10 points): Customer behaviour analysis, Competitive analysis

Marketplace Situation Analysis (4 pages) Analyze the internal and external influences of the integrated marketing communications (IMC) of your Coke (soda) product. Analysis should include the following: Internal Analysis (10 points): Relative strengths an

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