MG660: THIRD CASE STUDY INSTRUCTIONS Write a substantive answer to every question on each case, while citing relevant case data to support your answer, as well as any marketing strategy theory you have learned. Do not discuss material that is not relevant to the questions asked. You should write at least 2-3 substantive paragraphs for each question part. You may conduct research beyond the case notes on your assigned company to improve the quality of your answers. Copy the question before each answer. DO NOT COLLABORATE WITH OTHERS ON THIS; IT IS AN INDIVIDUAL ASSIGNMENT.